- Collecting Customer Contact Information
- Contacting Customers Who Have Not Visited Your Business Lately
- Connecting Your Point Of Sale to Your Email System
- Sending Postcards to Neighbors of Your Current Customer
- Tracking Customer Buying Habits And Showing Relevant Ads At Just The Right Time
- and more…
Jan 2017 – March 2019 visitors
Jan 2017 – March 2019 visitors prior location
Both restaurants had people coming from the same zip codes and the top 5 are even in the same order. I’ll have to see further if this is a common theme with the restaurants that are seeing a drop in foot traffic.
Jan 2017 – March 2019 college student impact
Next, I wanted to see how much Gen Z factored into both restaurants – just for kicks. College students drive so much around here!
Jan 2017 – Dec 2017 college student impact
I then wondered what 2017 looked like for the defined age range? Has the student moved away from Ninfa’s or Chuy’s?
At this point, I wish I was able to export this data by month like I am for foot traffic data to run an analysis in Excel to see where the changes occurred over time. I’ll update this article if I am able to get the data in a csv file.
2017 vs. 2018 – Present: travel patterns
Lastly, I reviewed the traveling habits of Ninfa’s customers and how they changed from 2017 to the current period of 2018 – present. The 2 images show from the hot color of red to the cool color of purple the number of customers that traveled a particular path. The most noticeable difference I see is areas on the outside of Bryan grew in traffic, yet the traffic from Deacon to Ninfa’s cooled down and went from red (most traveled route) to orange, a step below red’s volume of traffic. What used to bring people from further down HWY 6 in College Station to Ninfa’s that now diverts elsewhere? I need more information at this point to make a better determination.
In closing, a new question is starting to surface: have we reached peak restaurant in Bryan / College Station given the current population pool? We know the population and business development projections remain very positive in the years to come, but the restaurants may be butting up against the limits until the growth catches up. I think it’s too early to call. The data is showing already that with the addition of each new restaurant in town, the entire ecosystem has to rebalance in terms of who eats at what restaurant. Click here to leave your ideas in the Facebook comments section— I’d love to hear them.