- Collecting Customer Contact Information
- Contacting Customers Who Have Not Visited Your Business Lately
- Connecting Your Point Of Sale to Your Email System
- Sending Postcards to Neighbors of Your Current Customer
- Tracking Customer Buying Habits And Showing Relevant Ads At Just The Right Time
- and more…
Next, the distance customers travel to reach each business would also be a helpful data point. With Bryan / College Station city density numbers, a new golf facility would need to bring in a majority of the customer base from within a 25-mile radius or less. This chart represents how far customers travel. BigShots draws almost 70% of its client base from within 10 miles from their Vero Beach location. Their price point is considerably less than Top Golf and more accessible to surrounding neighborhoods. That accessibility factor favors a BigShots in BCS. 40% of Top Golf’s clients live nearby – which means they depend upon surrounding areas to boost their daily sales. They are a destination location. Their customers travel to them; a businessman courts a client from across town, etc. BCS can’t offer much surrounding population: pastures and cotton fields aren’t going to help.
Man, I love golf! I also believe a short course like ‘The Playground’ at Bluejack would be an exciting addition to BCS (Tiger, if you’re reading this, I’m free tomorrow!). But, that’s doesn’t seem likely as I’m not aware of any plans in development. However, a Top Golf / BigShots style of family-friendly golf also makes for a great golf experience. Top Golf and other larger chains are set up to run at a particular size — they only offer a massive/impressive facility. They don’t have business plans or even architectural drawings for smaller-footprint facilities. (Comparison point: The Home Store on HWY 6 did eventually after some years develop a smaller store format, and thus built their smaller scale store in College Station). I believe the data supports that a BigShots would be profitable in College Station.