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Downtown Bryan is Growing

According to ICSC: “Nearly four-fifths (78%) of U.S. adults would consider residing in “live, work, shop, play” environments that have a variety of housing, workplaces, dining, and recreational outlets for entertainment all within close proximity to one another.”

Is Downtown Bryan becoming the future of how people want to enjoy life?

We are often asked these questions:

“Is downtown Bryan growing?”

“Has Century Square lured all the students away from downtown Bryan?”

“Can you determine the number of people who actually live in downtown Bryan?”

By the way, that last question came from the wonderful ladies at Kolache Capital who live and work in downtown Bryan.

We should begin by establishing what area we designate as ‘downtown Bryan.’

The map to the right is marked off with the same area we used to determine who crossed in and out of what we will call downtown Bryan for this article.

Let’s jump right in: between January 2017 and March 2019 Downtown Bryan (including people who live and work there):

Est. # of Customers 574.6K

Est. # of Visits 4.6M

(join the conversation and share your thoughts on this Facebook post)

Downtown Bryan

What does the data say?

Let’s take a look at the trends over the last 2+ years.

Jan 2017 – March 2019 Visits

Downtown Bryan Jan 2017 and March 2019 Monthly Visits
chart showing estimated visits by month between January 2017 – March 2019. Visits: January ‘17 = 147,619 – March ’19 = 174,936

Jan 2017 – March 2019 Visit Trend

Downtown Bryan Jan 2017 and March 2019 Monthly Visit Trends
this chart shows the % change in visits using January 2017 as the baseline. March 2019 shows a 15% increase over January 2017.

Jan 2017 – March 2019 Hourly Visits

Downtown Bryan Jan 2017 and March 2019 Hourly Visit Trends
chart showing estimated visitors by hour between January 2017 – March 2019. The visits include people who live (or hotel) in downtown, which is approx. 300 based on the consistent number of people in Downtown Bryan at 4am which is the lowest point in the day. Noon is the highest number of visitors.

Jan 2017 – March 2019 Distance Traveled From Home

Downtown Bryan Jan 2017 and March 2019 Trade Area Distance Traveled
this chart shows almost 60% of the visits to Downtown Bryan are from locals who live less than 7 miles away.

Jan 2017 – March 2019 Visits by Top Zip Codes

Downtown Bryan Jan 2017 and March 2019 By Home Zip Code
chart showing estimated visitors by the zip codes in which they live and work. It’s no surprise that 77803 is the largest single zip code by % of visits due to its proximity. Also, 77845 being the second largest single zip code is a positive to show distance from Downtown Bryan isn’t a prohibitive factor.

Jan 2017 – March 2019 Top Categories Pre & Post Visit

Downtown Bryan Jan 2017 and March 2019 By Category
this chart shows a majority of visitors to Downtown Bryan choose it as their first destination from home.

Closing Point:

Downtown Bryan is continuing to evolve because of the passionate downtown community and local government support. New retail and restaurants are continuing to be developed and many believe the next step should be fostering the growth of new residential life in downtown Bryan.

What does this mean for current and future restaurants and retailers in downtown Bryan? There is still an opportunity for investment in downtown Bryan.

About Vitality Marketing Firm:

We build marketing & system automation to remove the manual and repetitive tasks. Businesses benefit from automation by freeing staff to work on things that no computer can solve. Marketing automation also allows our clients to communicate with their customers at a simple level without needed to involve a human until they are ready to buy.

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Author: Jason Pulliam

Jason Pulliam is an avid researcher of technology and marketing. He enjoys figuring out ways to automate tasks and increase the personalization of the customer’s online journey. When Jason isn‘t pushing all the buttons to see what they do, he’s a nutty husband to his wife, Jada, and proud father for his two daughters. Jason enjoys all cold things, in every sense of the word, and you might find him working inside a fridge if that were possible.

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