Listening to top restaurant owners at the Chamber of Commerce revealed just how fast and hard hitting the impacts of the Coronavirus have overcome restaurants. Now that dining rooms are all closed, here is your path forward. Your ablilty to directly communicate is now more critical than ever. With a direct line via email and SMS your customers, you can make real-time adjustments in the coming days, weeks, and months during this uncertain time.
IF you have a Facebook Messenger VIP program in place, choose a new offer that is in line with your latest store menu. Reduce or eliminate your 3rd party discounts like Hooked that don’t share any customer data with you. It would be best if you now control all communications with your customers.
Basics:
Advanced:
Message Your Customers:
Facebook: Use your collection of emails / SMS numbers to build a target audience on Facebook to show what your business is doing during these changing times. Engaging your current audience is going to be easier than trying to reach people who have never tried your restaurant.
Email: Keep your customers informed, share what you are offering AND what possible things that could help them like resources for their children or how they can support the elderly.
DO:
DONT:
How To Setup Advertising Sequence:
Level 1 Ads: If you’re not known for having curbside or delivery, show video clips of people pulling up to your restaurant and calling for you to bring out their order.
Level 2 Ads: Anyone who watches or interacts with the ads has an interest in your curbside/pickup/delivery offers. Stop showing them the Level 1 Ads, and start showing your food that is specialized for pickup/delivery. Time to shine; it’s your food, show it plated as customers are familiar seeing, and then show the same food in a delivery container or family-style box. They will make the connection it’s excellent food in delivery packaging or new family-style sizes.
In closing, we can make it through this, but we must focus on the customer now more than ever. Sensing what your customer is dealing with daily is critical to your ongoing existence.
We build marketing & system automation to remove the manual and repetitive tasks. Businesses benefit from automation by freeing staff to work on things that no computer can solve. Marketing automation also allows our clients to communicate with their customers at a simple level without needed to involve a human until they are ready to buy.
Author: Jason Pulliam
Jason Pulliam is an avid researcher of technology and marketing. He enjoys figuring out ways to automate tasks and increase the personalization of the customer’s online journey. When Jason isn‘t pushing all the buttons to see what they do, he’s a nutty husband to his wife, Jada, and proud father for his two daughters. Jason enjoys all cold things, in every sense of the word, and you might find him working inside a fridge if that were possible.
How Businesses Are Growing In Spite Of Crisis