Advanced:
- Create a program that the community can purchase meals on behalf of a retirement home resident or another underserved local community segment.
- Create a program that partners with a local sports team and encourages kids to read in exchange for earning a free ____.
Message Your Customers:
Facebook: Use your collection of emails / SMS numbers to build a target audience on Facebook to show what your business is doing during these changing times. Engaging your current audience is going to be easier than trying to reach people who have never tried your restaurant.
Email: Keep your customers informed, share what you are offering AND what possible things that could help them like resources for their children or how they can support the elderly.
Do’s and Don’t Of Communication with customers
DO:
- Feature your staff in videos/photos as it reminds patrons who they are supporting
- Be transparent that you are working to help your team AND feed customers
- Show the value of your food by talking about how many it feeds
- Continue to run a weekly contest, give away something from your new pickup menu to ONE lucky winner
- Collect email / SMS numbers from all contest you run
DONT:
- Only focus on how you think the community needs to support you the business brand
Advanced Marketing Plan
How To Setup Advertising Sequence:
Level 1 Ads: If you’re not known for having curbside or delivery, show video clips of people pulling up to your restaurant and calling for you to bring out their order.
Level 2 Ads: Anyone who watches or interacts with the ads has an interest in your curbside/pickup/delivery offers. Stop showing them the Level 1 Ads, and start showing your food that is specialized for pickup/delivery. Time to shine; it’s your food, show it plated as customers are familiar seeing, and then show the same food in a delivery container or family-style box. They will make the connection it’s excellent food in delivery packaging or new family-style sizes.
Results: Sales from showing your ads only to people who are genuinely interested in your food and the new methods in which it can be acquired.