Grab The Low hanging Fruit First
Consumers do not want to leave their homes to find out you are closed or went to the wrong location to pick up their order. Consumers now more than ever first visit your web properties, like Google Business, Yelp, Facebook pages, to check if your business has updated hours, services, or new menus. It’s ok to reference “during the pandemic” or “while our dining room is closed.” Verbiage like this signals that your business has indeed recently updated your offerings. Be sure that if you have more than one location, and only one is open that you’ close’ that Google, Bing, Yelp, business page for now so consumers don’t visit your closed location.
Things you should NOT do:
- Don’t create extra steps for people to find information. I saw a national restaurant chain requires you to log in to view the pricing of their updated menu.
- Don’t get creative and make new names for products or services. Practical talk matters now more than ever. For example, call it ‘to-go’ and not ‘COVID curb.’ Terms like ‘Family Style’ and ‘Family-Sized’ are good examples of standard terms people already easily understand. If the term ‘social distancing’ has taught us anything, it’s the value of using terminology that’s already well understood. ‘Shelter in place’ people know as the term existed before now (The new ‘social distancing’ term, on the other hand, doesn’t really mean anything).