In this article, I’m going to share what I’m doing right now that’s helping my business-owner clients. Below are examples of how we are leveraging opportunities in this crisis by creating social media systems. By focusing on rapid communication with their existing customers and quickly adapting their business, they are able to drive revenue. This systematic approach is allowing them to hold or grow at a time when everyone else is downsizing, hiding, and watching their companies fade away.
Some have stopped the bleeding and are able to continue until this great country is back on its feet. Other businesses that were about to close their doors have been adapting, executing, and scaling faster and bigger than ever. Since COVID-19 and oil struggles, some businesses have seen as much as 20% growth.
Consumers do not want to leave their homes to find out you are closed or went to the wrong location to pick up their order. Consumers now more than ever first visit your web properties, like Google Business, Yelp, Facebook pages, to check if your business has updated hours, services, or new menus. It’s ok to reference “during the pandemic” or “while our dining room is closed.” Verbiage like this signals that your business has indeed recently updated your offerings. Be sure that if you have more than one location, and only one is open that you’ close’ that Google, Bing, Yelp, business page for now so consumers don’t visit your closed location.
Use your social media platforms to their fullest. Don’t share text-based images; people don’t want to read; they want to be entertained or mildly educated. Instead, share photos to draw them in and put the text in the description of the post for them to read AFTER they are captivated by your photo/video. Now more than ever, reply to comments on your post and to questions in your Messenger platform. Consumers are asking you for more information so they can put together where they can go, if you still offer a product or service, and ultimately shaping how COVID-19 determines their purchases.
Dedicate four weeks to promoting your offer vs. making a single post, which only 5% on avg. of your followers will ever see even once. Use email and other communication methods to solidify the message.
The number one complaint I see right now on social media is, “I called, and they didn’t answer,” “the line was busy, so I called another place.”
In closing, your business can survive and even thrive when you focus on a social media system that will engage your customers.
We build marketing & system automation to remove the manual and repetitive tasks. Businesses benefit from automation by freeing staff to work on things that no computer can solve. Marketing automation also allows our clients to communicate with their customers at a simple level without needed to involve a human until they are ready to buy.
Author: Jason Pulliam
Jason Pulliam is an avid researcher of technology and marketing. He enjoys figuring out ways to automate tasks and increase the personalization of the customer’s online journey. When Jason isn‘t pushing all the buttons to see what they do, he’s a nutty husband to his wife, Jada, and proud father for his two daughters. Jason enjoys all cold things, in every sense of the word, and you might find him working inside a fridge if that were possible.