While you were busy running your business, Facebook released an update for their Chat Plugin on August 4th, 2020. The recent change benefits anyone with a website!
Before Aug 4th, if you had a Facebook chat widget on your website, you could only chat with people IF they signed into their Facebook account. This login requirement increases friction and lowers the number of people who can interact with your brand. With the login requirement removed, website owners are seeing 10%-35% more users wanting to engage with them. Customer engagement is critical if your business wants to answer the final questions the customer has before they make their purchase.
To save you time, I’ve summarized what you should know about the new change and how to take advantage of Messenger chat.