Apple announced its latest iOS 15 operating system that will run on Apple phones and iPads. Some cool things are coming, like real-time screen sharing so you can finally see what grandma means when she says, “I already pressed that button.” while she is talking on the phone with you.
However, for business owners, it means more user privacy additions to navigate. One that caught my eye was the automatic blocking of Mailchimp, ActiveCampaign, InfusionSoft, and other email sending software.
Below are the last three email campaigns I sent. As you can see, the open rate (number of people who hopefully read my email) is listed, and the open rates are all about the same. I could think to myself, “great, people are opening my emails 50% of the time; I’m a marketing genius!” However, that would only be part of the truth. Let’s look at how email open rates are not that useful even before iOS15 launches later this fall.